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“Energy of 4 Fruit & Nut Biscuits = Energy of 1 Apple + 4 Cashewnuts”

Tiger Cream : Was introduced in 2002 at just Rs.5 per pack. Tiger Cream is now available in Orange, Elaichi, Chocolate, Pineapple, Strawberry and Butterscotch flavours, and promises to bring more fun and more energy to children across the country.

Tiger Coconut : Delicious coconut flavoured energy biscuit, was launched in 2001.

Tiger Banana : Britannia is committed to help secure every child’s right to Growth & Development through good
Tiger, launched in 1997, became the largest brand in Britannia’s portfolio in the very first year of its launch and continues to be so till today. Tiger has grown from strength to strength and the re-invigoration in June 2005 and more recently, in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category.

Tiger Glucose : comes with the added goodness of wheat and milk. It is for modern mothers who play an enabling role for their children to compete in today’s world and thus want the best. Tiger Glucose is fortified with “Iron Zor”** with an attempt towards addressing the iron deficiency crisis the children of India face.

Over the years, Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India, and transcending glucose biscuits.

**IRON ZOR helps make mind sharper and body stronger

Tiger Krunch Cookies : Taking fun & energy to next level, Tiger launched Krunch Cookies in the month of October 2010. These cookies available in two exciting variants, Fruit & Nut and Chocochips, are not only great to taste but full of energy. Now kids can enjoy great taste, lots of energy at just Rs.5/-
Till 1958, there were no breads in the organised sector and bread consumption was a habit typified by the British. Then, a mechanised bread unit was set up in Delhi with the name “Delbis” which produced sliced bread and packed it under the Britannia name. Thus, Britannia was not only the pioneer, but also inculcated in the people of Delhi the habit of eating white sliced bread.

The Mumbai unit came up in 1963, and there again Britannia was the first branded bread in the city. From a company offering 2 packs – the 400gm and the 800gm plain white sliced bread – Britannia has evolved into a company offering 22 packs, catering to a variety of taste and price segments in the bread consuming market. The last couple of years also saw the introduction of Whole Wheat Bread as a part of “Eat Healthy, Think Better” credo.

Cakes
Britannia entered the cake market in the year 1963 and is the leading player in the market. Britannia Cakes range is divinely scrumptious and has Bar Cakes, Chunk Cakes and Cup Cakes which were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge, Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these snacks are packed with healthy ingredients making them wholesome & delightful.

Britannia cup cakes come in vanilla and orange and mixed fruit flavors whereas chunk cakes come in fruit flavor.

Britannia has recently launched for the 1st time ever in the packaged segment Veg Cakes, pure and eggless. These Vegetarian Cakes are soft, juicy and filled with real fruit bits which can be enjoyed just by themselves or mixed with a variety of ingredients to make quick, delicious desserts. With zero cholesterol and hygienically packed for a shelf life of 3 months, they are a more wholesome and healthy option than other sweet dishes available in the market.

Britannia Veg Cakes come in Twisty Fruity avatar and are priced at Rs 15/- for a 75 gram pack. They enjoy a 3 month shelf life.

Rusks
Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia rusks have stood head and shoulders above the rest in terms of sheer quality .They are made from the finest ingredients and baked with care as they are twice as crisper as and tastier than ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven your spirits with Britannia rusks”.
Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits, topped with sugar crystals – presenting, the original Bourbon, from the house of Britannia.

India’s first and favorite Bourbon’s sweet adventure began in 1955. Since then, Bourbon lovers across the country have been caught opening this chocolate couplet, licking the cream, and nibbling at the melt-in-your-mouth biscuit, bit by bit. Some have been witnessed chomping it whole, at one go. Some have been noted to alternate it with sips of coffee; others team it with lots of gossip and gupshup, while a few have been observed enjoying it with a book.
And some have been seen reluctantly sharing their Bourbon.

Whatever the occasion, wherever the hangout, Bourbon makes for great company. You can grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just right for chilling with friends. Take along a Party Pack for… yes, a party! And the Gift Pack will surely win you a few brownie points!

So go on, give yourself a happy high with a quick dose of Britannia Bourbon!